SPEND MORE MONEY. I will provide this report at a later time. A "live chat" was referred to as a one-on-one keyboard based conversation between a visitor and an online representative.There are various chat programs out there, some free and some for pay. I will tell you why you need to be using the latest trend in online communication, simply keep reading.
Website visitors ranked LIVE chat as the number one preferred communication method for various reasons. Among them are:
1) difficulty in finding an item on a website
2) experiencing trouble at the checkout
3) wanting to know more about specials and sales
4) inquiring about guarantees and return policies
These are the main reasons. There were many other reasons for engaging a site representative via Live Chat but I am sure you see the value without having to hear all reasons.
It was also discovered that visitors who used Live Chat on a site were more likely to return and make further purchases.
That should be music to your ears. You see, it is repeat sales that ensure the success of a business. You need your customers to return and purchase again. Giving them the ability to connect with you on your site can do that.It was also discovered that Live Chat programs that could create proactive chats were welcomed by the visitors. A proactive chat is when the website representative is able to invite visitors to chat. 70% of visitors whose online purchases average $100 or more favored proactive chats.
But most compelling in the research is the fact that visitors who have experience with some sort of chat technology are more likely to spend more money. Remember, the study also showed that these visitors are more likely to return and purchase again. Repeat customers become loyal customers and you can't put a price on that.
So, what does all this have to do with your online marketing efforts? Well, maybe you should consider adding Live Chat to your website, engage your visitors and compare your own results, "before and after."
How do you know which Live Chat is right for you and your business? That's a great question. Pat yourself on the back for asking.
I have used Live Chat software, the kind referred to in the opening paragraph, as early as 2002, maybe 2001 so I have gained a lot of experience with this technology. It worked for my business but I wanted more and I thought my visitors/customers deserved more. You see, one-on-one keyboard chat conversations are simply too impersonal given the fast pace of Internet activity. So I created Web Site Communicator.
Web Site Communicator allows your website visitors to connect with you LIVE, face-to-face, using webcam technology. Web Site Communicator provides all the regular features of simple keyboard chat but gives the ability for true face-to-face chat using video and audio. It's like actually being there with you. Sound scarey, maybe even crazy? It's time we tear down those Internet borders and begin communicating belly-to-belly with our visitors/customers.So, if keyboard chat software was so effective back in 2002 why switch to face-to-face communication? Wow... another great question. You are certainly on a role. Even the experts at CNN jumped on board with their own research. CNN's Dr. Sanjay Gupta reported that face-to-face communication is exponentially better than text chat. Their study found that it could increase your communication by up to 60%. Don't take my word for it. Hear it for yourself by clicking here.
Consider this. I bought a new truck. I love my truck but the ride was rough. Should I trade it in for a new truck? Of course not. I talked to my mechanic and he suggested I "upgrade" my tires. I did and now my ride is much smoother. Same truck but better ride.
If your website relies on email submission forms or help desk ticket submissions so visitors can communicate with you, consider upgrading your website's communication abilities by adding Web Site Communicator. Same website but much better results.
You may be asking, "why pay for this service when you can use the "old school" keyboard chat programs that are available for free by some companies." Well, I always say you get what you pay for. Don't expect the same level of support from someone whose product you are using for free. Free simply doesn't pay the bills so companies providing free software don't always support them as companies whose products you purchase. But more importantly, your decision to use the right communication tool goes way beyond free vs paid. It's more about your image.
You only get one chance to make a first impression on your website visitors. How are they going to perceive you and your business if they see you shopped for the cheapest (free) communication solution to do business with them? Don't they deserve top notch support? You may be thinking this is not significant at all. I assure you, it is. You want to sell something to your website visitor, right? How are you going to convince them to buy from you when you shopped around for "free" tools to do business with them? Maybe they can get a similar product as you are selling, for free. They just need to shop around.
People often purchase products based on a salesperson's knowledge and recommendation. Using a high-end video chat program on your site will allow you to present your case to your visitor and even present the product with a demonstration. So, a small monthly investment in the right chat program can make the difference between a sale and simply another visitor statistic.
Let me offer you a 14 day $1 trial offer for Web Site Communicator and you be the judge. And now, we have just added a Facebook App that allows you to connect face-to-face with your Facebook friends at no additional cost. Simply go to http://www.websitecommunicator.com/1_dollar_trial.php
Have an awesome day.
Rodney Brace
Founder, Web Site Communicator
