
What makes a leader, a leader? There have been many books written on the subject so I am going to sum up many suggestions and simply say, "they set themselves apart." Now, let me ask you, "what are you doing to set yourself apart from the other 199,999,999 active Facebook users as of April 8, 2009?" Setting yourself apart will define you and create true followers and friends, not just numbers to boast about but, friends to be proud of.
There is something to be said about "old fashion" belly-to-belly marketing. This is where networkers met with prospects in church basements, hotel rooms, living rooms, etc. It was face-to-face marketing and it was definitely effective. The Internet has changed how we network. Now we use automated systems on websites allowing us to reach a larger audience but, it has taken away the face-to-face opportunity, until now.
A couple of years ago I developed a program that lets people stream 2-way webcam video right onto any page. The benefits of this far outweigh any excuse one can come up with so as to NOT take advantage of face-to-face marketing. Even CNN's medical experts and researchers agree. Simply search March's archived blogs on this page and see my report on CNN's medical research by Dr. Sanjay Gupta.
On June 22nd we are releasing Web Site Communicator's Facebook App. This is truly going to put your Facebook social networking on steroids. But, it isn't for the faint at heart. It isn't for those who want everything for free. It's for serious networkers who appreciate investing into their business. That too, I believe is a serious quality of a leader.
Depending on the time of day you are reading this blog you may see me streaming LIVE webcam video onto this page. Simply scroll up and look in the column on the right. Not only can you see me but you can connect with me, in private, for a face-to-face chat session (provided you too have a webcam). Imagine adding this option to your Facebook profile page. Don't you think it will change the way you "social network" with all your Facebook friends? Of course it will.
Think about this: it isn' the more people get to know about you that will compel them to want to do business with you. It's the more people get to know you that will compel them to want to do business with you. Read that again to make sure you understand what I just said. Web Site Communicator is the ultimate tool to use so your web site visitor can get to know you as opposed to knowing about you. There is a difference.
For a sneak peak simply go to http://tinyurl.com/dk8cwe
I hope to SEE you on Facebook. Feel free to add me as a friend on Facebook. Simply go to http://www.facebook.com/rodneybrace
You may also follow me on Twitter and I will follow you back: http://twitter.com/rodneybrace
Have a healthy, wealthy networking week.
Rodney Brace