A 2009 study of 264 US-based "regular Internet Shoppers" revealed significant findings for business that sell products and services online. Here are a few of those findings. 1) Live Chat Is Influential During The Sales Cycle
Those surveyed indicated that live chat does impact their likelihood to purchase and that the scenarios for which they are most likely to engage in a session are clearly more sales than support oriented.
2) Online Merchants Not Currently Offering Live Chat Are Missing Desirable Opportunities
Live chat tends to be a more important and influential technology for certain kinds of shoppers. Those that shop more frequently and those that spend more. These people are more likely to choose live chat in a sales interaction and they rank its positive influence much higher than other groups.
3) Live Chat Has a Loyalty Effect, Especially Among Desirable Shoppers
The study showed that people who have had experience with live chat are more likey to return to, and make repeat purchases from sites that offer the option. In general, chatters choose the technology over other methods during the sales cycle.
4) Live Chat May Be Even More Critical to Service Companies
Many features of a company's website, such as third-party verification, testimonials, awards for service, etc, had less influence on a visitors decision to buy than if Live Chat was available. As such, live chat's relative importance should be recognized.
5) Retailers With Live Chat Can Improve Results By Following Consumer-Driven Best Practices
Retailers that offer live chat ought to ensure that their solution connects human beings with other human beings.
Conclusion
There are many different so called "live chat" programs available on the Internet. They are basically simple text chat programs that let you type your questions and wait for someone to type their response. BORING!
There's a new kid on the block that is truly, LIVE CHAT. It's the solution talked about in item #5, above, that connects human beings with other human beings. It lets users stream their webcam video LIVE on their websites and also on their Facebook profile pages. It's effectiveness is in letting website visitors connect using their webcam for two-way LIVE interactive video. Now that's LIVE CHAT.
To learn more simply visit http://www.websitecommunicator.com/ and check it out for yourself. Take advantage of the 14 day trial offer and begin increasing sales and customer loyality in a matter of minutes.
People who work with partners or other agents will benefit from the Operators List and the Associates List. It gives steroids to the term "team work." You have to see it to fully appreciate it. And, there's the built-in Buddy List, internal Instant Messenger Program, that let's people stay connected with others using the tool.
Go ahead. Make a change in your business today. http://www.websitecommunicator.com/
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